Part of understanding a Yeti is riding one. We have a huge fleet of demo bikes that travels the country. So you can throw your leg over one, hit the trail and come to your own conclusions.

Lisa, my better half, had been out with them last year and had raved about her holiday ever since and, after many weekends in muddy UK fields, I was eagerly awaiting it. If you fancy some ace riding, check out these guys.

How well will this work for me? With the explosion of mobile, social and online channels, multi-channel campaigns have become the norm for engaging consumers in conversations about brand and product. But with these new channels come new challenges. For example, how do you attribute how much influence each of these channels or programs has had in the conversion of business? Yeti Snowflake is a registered trademark of Yeti Data.