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The web page states the following, "Fashion, cookies, and everything in between." We saw that the web site said " A Shirt is Worth a Thousand Words." It also said " I think its safe to say that most of us are getting a little tired of all this white stuff accumulating on the ground, or the chapped lips that have been peaking out of layers of scarves and puffer jackets. The faces of runway models have become more daringly adored over the years; for instance, the. Lover with a Pinch of Fighter." The header had fashion as the highest ranking optimized keyword. This keyword is followed by Body image, stylist, and style which isn't as urgent as fashion. The other words yesterdayssweetheart.tumblr.com uses is clothes.