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The web page states the following, "WordPress Themes and Plugin Development Services." We saw that the web site said " Launch your first WordPress Plugin With Boilerplate." It also said " Creating Custom User Roles in WordPress The Why and How Of It? Through this post, I would like to provide a brief introduction on user roles, and will explain the process of how you can create custom roles based on your needs. Also, youll come to know why you need to create custom roles. A Quick Guide to Updating a WordPress Theme While Retaining Customizations." The header had wordpress as the highest ranking optimized keyword. This keyword is followed by web, custom, and e-sales which isn't as urgent as wordpress. The other words wordprax.tumblr.com uses is customers.