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The web page states the following, "It was another Zara dress for Pippa at the French Open over the weekend." We saw that the web site said " Pippa wears the Essec short from French boutique label Maje." It also said " Thanks to Fashion Foie Gras for finding the brand! June 01, 2011. Yes, the Middleton sisters do share, this is the Whistles Jersey Knit Jacket. Pippa wears the Whistles Tine Print BodyCon Dress as well, it is actually still available in a few sizes online at Whistles." The header had Pippa Middleton as the highest ranking optimized keyword. This keyword is followed by Pippa, Pippa Middleton dress, and Pippa wedding makeup which isn't as urgent as Pippa Middleton. The other words whatpippawore.tumblr.com uses is What Pippa Wore.