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The web page states the following, "It might look like something went horribly wrong in the images above, but the psychedelic colors and patterns are actually deliberate." We saw that the web site said " Coated his negatives with a tiny bit of gasoline." It also said " After letting it burn for a few split seconds, Peter quickly extinguishes the flame and prints the image from the newly ruined negative. Negatives Coated in Gasoline Produce Intriguing Photos. The goal is to capture the transformation of a selected area from day to night." The header had Apple as the highest ranking optimized keyword. This keyword is followed by Tim Cook, RIP, and death which isn't as urgent as Apple. The other words vicki-isted.tumblr.com uses is cute.