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The web page states the following, "The University of Texas at Austin Department of Theatre and Dance is a world-class educational environment that serves as the ultimate creative incubator for the next generation of artists, thinkers and leaders in theatre and performance." We saw that the web site said " I regard the theatre as the greatest of all art forms, the most immediate way in which a human being can share with another the sense of what it is to be a human being." The header had atx as the highest ranking optimized keyword. This keyword is followed by atxtheatre, summerstock, and mondaymotivation which isn't as urgent as atx. The other words uttad.tumblr.com uses is botg25.