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The web page states the following, "United Black Book Clubs of Pittsburgh." We saw that the web site said " The United Black Book Clubs of Pittsburgh is an association of librarians, readers and book clubs in the City of Pittsburgh." It also said " Through a united effort, UBBCP was formed to promote literary activities and events, to provide community outreach programs, and to spread the love of reading throughout the community. Submit Posts, Pics, etc. Get Your Luncheon Tickets and RSVP here http ubbc2105." The header had celebration of reading as the highest ranking optimized keyword. This keyword is followed by Events, film, and black book fair which isn't as urgent as celebration of reading. The other words unitedblackbookclubspgh.tumblr.com uses is children.