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The web page states the following, "Ulzzang Lists is inspired by kpop lists." We saw that the web site said " Here you can find information about ulzzangs." It also said " Created this tumblr because I couldnt find a place that contained an index of all the ulzzangs there are. If theres anything missing, please inform us. If you would like to submit a blurb for an ulzzang, please do! Check out kpop blurbs. If you want to know about kpop idols more. Still in construction people! If you would like to help, just pop in a message and well see. Chances are well accept your help." The header had ulzzang lists as the highest ranking optimized keyword. This keyword is followed by ulzzang, jung soo jeong, and jung soo jung which isn't as urgent as ulzzang lists. The other words ulzzanglists.tumblr.com uses is jang hae byul.