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The web page states the following, "Questions about our posts? Corrected Protein Structure Reveals Drug Targets for Cancer, Neurodegenerative Diseases." We saw that the web site said " Study revises previously published structure of Protein Kinase C enzyme, proposes new strategies to turn the enzyme on to treat cancer or off to treat neurodegenerative diseases." It also said " Researchers at University of California, San Diego School of Medicine reveal a more accurate structure of PKC, providing new targets for fine-tuning the enzymes activity as needed to improve human health." The header had medicine as the highest ranking optimized keyword. This keyword is followed by ucsd, cancer, and border health which isn't as urgent as medicine. The other words ucsdhealthsciences.tumblr.com uses is hiv.