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The web page states the following, "The Ultimate Black Belt Test UBBT." We saw that the web site said " The UBBT, Something Different." It also said " The Ultimate Black Belt Test isnt a black belt test, its something grander. Its something designed with the intent of being more meaningful, more effective, and to have more of a profound and life-altering impact on the participants and people in their sphere of influence. To reach UBBT coach Tom Callos and to receive program details, call him at 775-501-0644. The UBBT, on a Scale from 1 to 10. If the number 1, on a scale from 1 to 1." The header had tom callos as the highest ranking optimized keyword. This keyword is followed by martial arts business, alabama, and zen planner which isn't as urgent as tom callos. The other words tomcallos.tumblr.com uses is martial arts.