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The web page states the following, "Titanic launch 100th anniversary marked in Belfast." We saw that the web site said " When did the last Titanic survivor Die? URL http tmblr." It also said " No individuals with the same name as Leonardo DiCaprio Jack Dawson and Kate Winslett Rose DeWitt Bukater were on the ship, but do you think a real life love story as powerful as this took place aboard the Titanic? URL http tmblr." The header had titanic as the highest ranking optimized keyword. This keyword is followed by rms titanic, jack dawson, and ship which isn't as urgent as titanic. The other words titanicuniverse.tumblr.com uses is jack and rose.