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The web page states the following, "London based Digital and textile designer." We saw that the web site said " New phone cases in stock NOW! Its been a while since I have spoken on here as I have been very busy working on behalf of a online accessories company." It also said " Check out my new unique phone cases available on many different phones! More to come. So I have decided to leave wordpress and join the wonderful world of tumblr! More for the fact it works better with my website! So its worth watching this space ;." The header had tayloraston as the highest ranking optimized keyword. This keyword is followed by monsterclutch, clutchbags, and phone cases which isn't as urgent as tayloraston. The other words thetayloraston.tumblr.com uses is cases.