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The web page states the following, "The Roach Ranch - High quality feeder roaches." We saw that the web site said " The Roach Ranch supplies the pet trade and its enthusiasts w high quality feeder roaches 2nd to none." It also said " Have an insectivorous animal and are sick and tired of dealing w stinky, smelly, noisy crickets? Then feeder roaches may be for you! Check out our website for more information today! Step by step tutorial on how to properly clean your Blaptica Dubia feeder roach colony from The Roach Ranch! Wed love to have you, sign up today! Adult Female Blaptica Dubia ." The header had feeder-roaches as the highest ranking optimized keyword. This keyword is followed by Blaptica-Dubia, colony, and mealworms which isn't as urgent as feeder-roaches. The other words theroachranch.tumblr.com uses is crickets.