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The web page states the following, "This is a blog dedicated to the British singer-songwriter Theo Hutchcraft." We saw that the web site said " We dont own any of the photographs posted on this blog, unless stated otherwise." It also said " If you see your image and would like proper credit, please let us know. HURTS - Lights 3rd single from the upcoming album Surrender. Very pleased to present our new single. Enjoying the moment in Germany the other week." The header had hurtsband as the highest ranking optimized keyword. This keyword is followed by theo hutchcraft, pic, and adam anderson which isn't as urgent as hurtsband. The other words theo-hutchcraft.tumblr.com uses is gif.