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The web page states the following, "The curators of Mid-Century Modern design in Olympia, WA." We saw that the web site said " Check out our about page for store info and external links." It also said "comshopthemodfix? Cathrineholm Lotus Bowl Themed Tote Bags. The new Mod Fix exclusive for sale at our etsy shop! Https www. comshopthemodfix? Dear Friends and Customers,. Many thanks to downtown Olympia and this amazing community for all of your support. This year has been a wonderful experience, and we couldnt have done it without all of you!." The header had the mod fix as the highest ranking optimized keyword. This keyword is followed by retro, vintage, and modern which isn't as urgent as the mod fix. The other words themodfix.tumblr.com uses is mid century.