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The web page states the following, "My posts will have a high focus on nutritional value and taste, and encourage experimentation as a way of finding your favourite methods, rather then just shoving a recipe and how-to in your hands." We saw that the web site said " Sep 28, 2012 at 639am." It also said " You seriously need to consider this. Sep 27, 2012 at 324am with 26 notes. Forever grilled beets and fermented plums - condiments, aromatics and vegetable broth ReneRedzepiNoma. The often-forgotten joy of fermenting fruit is brought to new light." The header had vegan as the highest ranking optimized keyword. This keyword is followed by fermentation, ferment, and biology which isn't as urgent as vegan. The other words thelivingcrock.tumblr.com uses is The Living Crock.