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The web page states the following, "This is a blog for a short film called Transformers The Last Energon Crystal produced by Robert Kouba in order to demonstrate the skills of his team." We saw that the web site said " April 12th, 2012 at 227PM." It also said " February 21st, 2012 at 316PM. We just released the first preview! December 8th, 2011 at 1011AM. The process of texturing is not an easy one, making detailed textures. For hundreds of pieces takes a lot of time, since our production doesnt. Have a los of artist we had to figure out a way to automatically add." The header had kouba as the highest ranking optimized keyword. This keyword is followed by transformers, robert, and michael which isn't as urgent as kouba. The other words thelastenergoncrystal.tumblr.com uses is energon.