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The web page states the following, "A small town raised, Canadian born musician." We saw that the web site said " Singing songs of honest portrayal that tell the tales of his life." It also said " Everything is straight from the heart. Melody in Memory, by Cale Michael. New EP Melody in Memory AVAILABLE NOW. Ex-Risky Endeavor member Cale Michael finds Melody in Memory Album premiere. January 21, 2017 - Calgary AB, Ship and Anchor w The Ruminants and The Drunken Public. January 30, 2017- Airdrie AB, Bambinos w Guests." The header had yyc as the highest ranking optimized keyword. This keyword is followed by Alt Country, yyc music scene, and melody in memory which isn't as urgent as yyc. The other words thecalemichaelmusic.tumblr.com uses is Cale Michael.