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The web page states the following, "In 2012, 2 friends backpacked through Europe, SE Asia and New Zealand documenting countries and its people through photography and video." We saw that the web site said " We dont see the world as it is." It also said " We see the world as we are. How To Travel - Some Contrarian Advice. There is to me, a lot more to admire in someone who stayed put and challenged their perspectives and habits and lifestyle choices at home than there is to some first world Instagram addict who conf. A tourist goes to see something. A traveler sees it along the way." The header had travel as the highest ranking optimized keyword. This keyword is followed by The Wanderlust Project, inspiration, and quote which isn't as urgent as travel. The other words the-wanderlustproject.tumblr.com uses is South Island.