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The web page states the following, "Who Is Getting Enough Sleep? For those of you living under a rock or just blocking all mail from NUS, Provost recently posted a blog post titled Getting Enough Sleep." We saw that the web site said " Rdquo; encouraging all of us to sleep well." It also said " Dont get me wrong, Im sure the administration has the students interest at heart and wants the best for us. They just dont seem to be doing much right CNM majors, Y YU NO DO YOUR PART? Maybe we need someone to grade student welfare across tertiary institutions on a bell curve, no less?." The header had opinion as the highest ranking optimized keyword. This keyword is followed by The Ridge, NUS, and free which isn't as urgent as opinion. The other words the-ridge.tumblr.com uses is giveaway.