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The web page states the following, "How do people from texas communicate? How did American Sign Language first gain popularity? My guess is that it wasnt through word-of-mouth." We saw that the web site said " I need a nose piercing like I need a hole in the head." It also said " Ive got one pair of socks that are my favorite. They fit like a glove. What were the hackers doing in the gym? It had come un-hinged! Frogger was the original Animal Crossing, right? Did you hear about the ska band that decided to break up? They had a rude awakening." The header had pun as the highest ranking optimized keyword. This keyword is followed by lol, bart simpson, and costco which isn't as urgent as pun.