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The web page states the following, "A taste of the 2015 fringe show Fear and Delight." We saw that the web site said " This show is designed to bewitch the mind and ensnare the senses, fasten your safety belts Its going to be a bumpy ride! I visited Lynda Shepherd, owner of the magical little travelling cafe." It also said " Myrtle and Mae - Travelling Refreshment. A smart and down to earth business woman, Lyndas passion for life and what she does is infectious, and makes you want to follow your dreams, or in the very least, follow around her delightful Myr." The header had recipe as the highest ranking optimized keyword. This keyword is followed by Heston Blumenthal, Heston vs Tradition, and adelaide which isn't as urgent as recipe.