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The web page states the following, "Recipe inspiration from South Africas favourite foodie destination www." We saw that the web site said " Hey, I am round." It also said " When in Mexico, eat like a Mexican, or so say the Mexicans. Mexican food has done well to travel and far and wide, one can hardly travel to a country on earth without stumbling past a greasy shed hawking their twist on the margarita. There is, however, another way." The header had food as the highest ranking optimized keyword. This keyword is followed by funny, chocolate, and dessert which isn't as urgent as food. The other words tastemag.tumblr.com uses is food quotes.