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The web page states the following, "Bloggers A Beach Cottage, yTravel and Mummy Smiles have been experiencing." We saw that the web site said " T-QUAL endorsed attractions, accommodation and restaurants across the country on the T-QUAL Tick Race." It also said " By solving clues and taking part in fun challenges to win points along the way, the bloggers are providing a unique insight into the great tourism operators around the country that have undergone rigorous assessment to carry the T-QUAL Tick. Everyone can join in the T-QUAL Tick Race on following blogs and social media." The header had Matt Moran as the highest ranking optimized keyword. This keyword is followed by T-QUAL, Brisbane, and T-QUAL Tick which isn't as urgent as Matt Moran. The other words t-qual.tumblr.com uses is T-QUAL Tick Dinner.