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The web page states the following, "13 things my uncle told me before he died." We saw that the web site said " Not everyone has the blessing to understand sadness." It also said " When waiting at the bus stop, its okay to smoke cigarettes. Never touch anyone elses clothes at the laundromat. Its okay to miss the people who were bullets to you. When your grandmother asks you how you are, be honest. Never be afraid to say no even after youve said yes." The header had louis tomlinson as the highest ranking optimized keyword. This keyword is followed by harry styles, my baby, and niall horan which isn't as urgent as louis tomlinson. The other words stylinsonism.tumblr.com uses is dork.