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The web page states the following, "A view of fashion through my eyes." We saw that the web site said " Commercial Fashion Celebrity photographer Stephanie Matthews." It also said " Todays weapons of beauty! Makeup makeupforever beautyblender mac softgentle ysl mascara makeupartist Taken with Instagram. Fashion photography by Jerry Schatzberg, 1950s. Reem Acra Fall 2012 Collection. Turns out I have been invited to assist on a full out photoshoot including stylists and makeup artists, should be an. Out on the town! February 12, 2014." The header had rodeodrive as the highest ranking optimized keyword. This keyword is followed by beauty, leadphotographer, and brunch which isn't as urgent as rodeodrive. The other words stephaniematthews.tumblr.com uses is explorersclub.