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The web page states the following, "This blog is not affiliated with the official splinterfilm." We saw that the web site said " Web site, Magnet Releasing, or Magnolia Pictures." It also said " Nor with Ghost House Pictures, Sony Pictures Home Entertainment, MTV or any official site of films or projects mentioned herein. Any comments or opinions stated here are purely my own and do not reflect those of the above mentioned companies. This is a place for me to talk about my projects, including Splinter." The header had movies as the highest ranking optimized keyword. This keyword is followed by film, hollywood, and whiplash which isn't as urgent as movies. The other words splinter.tumblr.com uses is oscar.