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The web page states the following, "Family owned and operated since 2010." We saw that the web site said " Get your copy of Delicious Failure and support the project for some AWESOME rewards! Spinella Pasta Bars Small Business Saturday Feature - Caines Arcade." It also said " We have many young couples that are loyal customers of Spinella Pasta Bar. Lately, we have noticed an interesting trend among these young couples. We see the ladies footing the bill for the gentlemen more than 90 of the time! Remember to Shop SMALL and get your custom cakes from Angies Cakes and Bakes." The header had Small Business Saturday as the highest ranking optimized keyword. This keyword is followed by spinella pasta bar, shakespeare, and italian food which isn't as urgent as Small Business Saturday. The other words spinellapastabar.tumblr.com uses is azusa.