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The web page states the following, "Apple takes another bite from the fashion world." We saw that the web site said " Apple takes another bite from the fashion world." It also said " After already hiring some new hard-hitting new employees from Burberry Angela Ahrendts. The Apple obsession with fashion continues, with their poaching of, Patrick Pruniaux, the vice president of sales at LVMH Swiss luxury watchmaker, Tag Heuer. The role that Patrick is undertaking is so far unspecified but lets be honest, its a move that reeks of the materialisation of. Fashion Month has begun and NYFW." The header had brand as the highest ranking optimized keyword. This keyword is followed by brands, digital social media, and fashion which isn't as urgent as brand. The other words sophieokelly.tumblr.com uses is technology.