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The web page states the following, "SONA runs a number of events throughout the year in every major Australian city." We saw that the web site said " As well as local social and mentoring opportunities, we also invite students to participate in state- and nationally-organised events." It also said " Its time to join the Student Organised Network for Architecture. SONA QUT has some great events coming up in 2013. These events have been carefully selected and planned in order to give all architecture students at QUT a great insight into the industry. 5pm - 7pm AIA QLD Chapter Auditorium." The header had sona qut as the highest ranking optimized keyword. This keyword is followed by qut, sona, and Architecture which isn't as urgent as sona qut. The other words sonaqut.tumblr.com uses is design.