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The web page states the following, "Subscribe to SoCal Values Info." We saw that the web site said " The Terra Group has over 25 years of Appraisal Experience in Southern California." It also said " We do Speaking Engagements for Real Estate Professionals, Lawyers and Accountants. Mdash; 7 months ago. Mdash; 8 months ago with 2 notes. Always interesting this appraisal profession. Here is a Frank Lloyd Wright inspired custom built overlooking the Ramona Bowl in Hemet, California." The header had real estate as the highest ranking optimized keyword. This keyword is followed by california, appraiser, and appraisal which isn't as urgent as real estate. The other words socalvalues.tumblr.com uses is san diego.