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The web page states the following, "It started with the careless words of a police officer in Toronto." We saw that the web site said " Women should avoid dressing like in order not to be victimized." It also said " Soon, women and men all across the globe were standing up and speaking against this poisonous idea that has infected our society that the victim is responsible for her or his own assault. We invite women and men, young and old, the scantly clad and the turtle-necked trailblazers, and everyone in between, to join us in bringing an end to victim-blaming." The header had slut shaming as the highest ranking optimized keyword. This keyword is followed by feminism, slut walk, and date rape which isn't as urgent as slut shaming. The other words slutwalkcharleston.tumblr.com uses is roofies.