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The web page states the following, "Ready Reference Brewing Sleeping Draught 11 House Points." We saw that the web site said " The above book page reference is put up especially for newbies who are not accustomed to brewing this potion before, and for others, just in case ." It also said " Did you know this potion is the fastest to brew, in terms of points won, though longest in terms of time taken! Perform your steps exactly in order specified. Once you complete any step, it is marked crossed out in the book. Its a good way to keep a tab on finished steps. Seen that while you put ." The header had Sleeping Draught as the highest ranking optimized keyword. This keyword is followed by Pottermore, Potions, and pottermore which isn't as urgent as Sleeping Draught. The other words silverasphodel.tumblr.com uses is Harry Potter.