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The web page states the following, "This is an appreciation tumblr for the pairing of Sif and Loki from the 2011 movie Thor." We saw that the web site said " As well as the actors portraying them Tom Hiddleston and Jaimie Alexander." It also said " We will post anything and everything related to the two, whether movieverse, comicverse, or mythologyverse, and YES, we are aware that this pairing is non-canon. Its all part of the fun We appreciate any and all submissions related to any of the above. For any questions, comments or criticisms, please feel free to leave us an ask! I would." The header had sif as the highest ranking optimized keyword. This keyword is followed by fan graphics, jaimie alexander, and fan art which isn't as urgent as sif. The other words sifandloki.tumblr.com uses is loki.