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The web page states the following, "Shinhwa WE Encore Rice Wreath Project." We saw that the web site said " Well, its the time of the year again where we celebrate Shinhwas Encore Concert Aug 22 - 23 and that Shinhwa can freely use their name again." It also said " Like the previous concerts, we will be showing our support thru Dream rice wreath project to celebrate together with Shinhwa, 17 years and beyond, always as Shinhwa! You can donate through the DONATE button on our Tumblr page or by sending a donation to our paypal account shinhwaforeversfgmail." The header had Shinhwa as the highest ranking optimized keyword. This keyword is followed by SFSUBS, Sniper Promotions, and EngSub which isn't as urgent as Shinhwa. The other words shinhwaforeversf.tumblr.com uses is Mnet The Music.