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The web page states the following, "The last beard oil youll ever need." We saw that the web site said " Visit our homepage for a chance to win a years supply of beard oil." It also said " New winner drawn every month. Scruff Stuff Beard Oil originally called Above Average Beard Oil conditions the hair and skin, replenishing lost moisture and will leave your beard feeling softer, smoother and itch free - or your money back. Remember this badboy from when I first started? Soon Ill have them in stock. Beard combs back in stock over at http ift." The header had beardoil as the highest ranking optimized keyword. This keyword is followed by beardgang, scruffstuff, and beard which isn't as urgent as beardoil. The other words scruffstuffbeardoilukireland.tumblr.com uses is beardcare.