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The web page states the following, "Tucked away in the southern hemisphere is a part of the world boiling and over flowing with culture, life and colour." We saw that the web site said " The South Pacific is also home to some of the most influential, creative minds the fashion hive down under has witnessed." It also said " Fashion is an art, a history, a deception or emotion, of what we are, what we want and what were not. This is a journey of images, words, expressions and fashion style styling through the eyes of a New Age Polynesian Man. And trust me, the." The header had Fashion as the highest ranking optimized keyword. This keyword is followed by menswear, womensfashion, and new zealand which isn't as urgent as Fashion. The other words sammysalsastyle.tumblr.com uses is Style.