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The web page states the following, "James Prongs Potter is an odd breed." We saw that the web site said " These are the ensuing rumors about him." It also said " None of them were submitted by Severus Snape. To submit rumors about Prongs, click here. And in that moment Prongs was. Wondering where the bloody sandbags were. Seriously, Pads was going down. I heard this was Prongss new girlfriend. Sirius found this picture with Jamess mags. Prongs did the dirty with some cake he thought was Lily." The header had james potter as the highest ranking optimized keyword. This keyword is followed by prongs, snivellus, and peter pettigrew which isn't as urgent as james potter. The other words rumorsaboutprongs.tumblr.com uses is severus snape.