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The web page states the following, "Official tumblr home of ReplayReplay Apparel." We saw that the web site said " Prepare yourself for Minseok spams." It also said " To see shop updates minus the talk and fangirling, follow the updates-only tumblr. I have decided to open the shop FOR ONE WEEK in order to test my new inventory system and order flowand because I got a ton of messages. Here is some more info. Orders will not come in time for any of the Block B shows. ANYWAY for those that wanted to check out the store, herer." The header had bangtan as the highest ranking optimized keyword. This keyword is followed by exo, teen top, and 2ne1 which isn't as urgent as bangtan.