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The web page states the following, "Win a hamper for an Indian feast." We saw that the web site said " Inspired by the delicacies of Hyderabad." It also said " And want to experience authentic, restaurant-quality Indian cooking at home? Has teamed up with The Spice Tailor developed by TV chef and cookery writer Anjum Anand, as featured on Cooked - to offer three lucky members the chance to win a hamper of The Spice Tailor goodies from its latest range. To win, simply tell head over to the Cooked website. And tell them which spice youd find in a typical biryani. Win an iPad Air and a M." The header had quadrille as the highest ranking optimized keyword. This keyword is followed by recipe, sarah raven, and cooking which isn't as urgent as quadrille. The other words quadrillebooks.tumblr.com uses is mark hix.