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The web page states the following, "Researching sanitation in low-income urban India." We saw that the web site said " We are happy to announce that we have launched the Potty Project website pottyproject." It also said " We are at SACOSAN IV. To launch the site and get feedback. Let us know what you think. Dance depicting the awakening of the Lankan Lion at SACOSAN, Colombo. We are at SACOSAN IV, Sri Lanka and are excited that we are going to be launching the potty project website on Wednesday! Watch this space for more! Photo Source Radha Sriram." The header had sanitation as the highest ranking optimized keyword. This keyword is followed by key takeaway, india, and roads which isn't as urgent as sanitation. The other words pottyprojectindia.tumblr.com uses is chennai.