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The web page states the following, "The Process of Persuasive Writing." We saw that the web site said " It is absurd to hold that a man should be ashamed of an inability to defend himself with his limbs, but not ashamed of an inability to defend himself with speech and reason; for the use of rational speech is more distinctive of a human being than the use of his limbs." It also said " 8213; Aristotle, The Rhetoric and The Poetics of Aristotle." The header had 2015 Summer Institute as the highest ranking optimized keyword. This keyword is followed by 2014 Summer Institute, endorsements, and the buzz which isn't as urgent as 2015 Summer Institute. The other words poiesisinstitute.tumblr.com uses is Persuasive Writing.