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The web page states the following, "WHATS UP PEOPLE! I hope everyone had an excellent and successful lacrosse season." We saw that the web site said " For those of you that may still be playing in playoffs and such, good luck! As some of you know, Coaches Kyle Harrison and Maxx Davis coach a High School team in Orange County, JSerra Catholic High School." It also said " Well, JSerra had a great season this year, making it to the Southern Section Semi-Finals for the first time in school history! We plan to soak up as much of that lacrosse knowledge as possible this summer! The link below." The header had speedkills as the highest ranking optimized keyword. This keyword is followed by transitionlax, thatrhymes, and letsgetit which isn't as urgent as speedkills. The other words playmakerlax.tumblr.com uses is cantwait.