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The web page states the following, "North California Alt Rock Gang." We saw that the web site said " How Can We Help Support Victims of the Northern Fires? Read Here How You Can Support! Pre-orders end this Friday at noon, PST." It also said " Our thoughts and prayers are with those in the North who are being affected by the fire, and we will be giving all that we can as a band to help support in whatever ways possible. An oldie, but a goody. Thanks to Brittanyobrienphotography for this one. Have you guys heard the song someone purer by mystery jets? Our new album ls." The header had pictureatlantic as the highest ranking optimized keyword. This keyword is followed by picture atlantic, assouf, and album which isn't as urgent as pictureatlantic. The other words pictureatlantic.tumblr.com uses is bay area.