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The web page states the following, "Helga Traxler is an Austrian photographer based in New York City." We saw that the web site said " Specialized in portrait photography and fashion reportages." It also said " Thanks to all the longterm and as well new clients who made it up here Since I am super active on social media it always takes me some time to finally and properly update my online portfolio but HERE WE GO! A lot of new work from the past working-year! Cheers and hope to see you soon around in the photosalon." The header had photosalonhelga as the highest ranking optimized keyword. This keyword is followed by helgatraxler, eyewear, and nyc which isn't as urgent as photosalonhelga. The other words photosalon-h.tumblr.com uses is photographer.