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The web page states the following, "People often enjoy hookah at social gatherings with friends and acquaintances." We saw that the web site said " The whole session is about sharing a good time." It also said " There are no official set of rules when smoking hookah, but there definitely are proper and well-mannered ways of enjoying your hookah session. Following the basic guidelines below will ensure positive vibes and a pleasurable experience. When passing the hookah hose, always use your right hand. Do not blow the hookah smoke in another individuals face." The header had nargile as the highest ranking optimized keyword. This keyword is followed by smoking, hookah, and shisha which isn't as urgent as nargile. The other words peace-love-hookah.tumblr.com uses is reader submitted.