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The web page states the following, "Got your own tips, tricks, or pics? PawPawRucci Pet Tips and Tricks." We saw that the web site said " You go PLAY and we STAY! Serving Chicagoland area and expanding! 5 Easy Ways to Exercise Your Indoor Pet." It also said " 1 Laser pointer This may seem simple or silly, but laser pointers are great for when you want to exercise your pet without having to get up from the couch or recliner. Prices range, of course, but anything thats bright enough to hold their attention will do the trick. As noted, some of these may seem obvious but the truth is they ." The header had pet tips as the highest ranking optimized keyword. This keyword is followed by tips and dogs which isn't as urgent as pet tips.