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The web page states the following, "All images by photographer and filmmaker Patrick Fraser." We saw that the web site said " From the outside looking in." It also said " 2018 stadium landscape kentucky usa picoftheday at Churchill Downs. Kenny, Louisville, KY. portrait louisville kentucky people film at Churchill Downs. Finding faces in the mid west. portrait irish natural picoftheday at Bloomington, Indiana. One frame off a film roll from my road trip last summer LA-IN kodak sign landscape leicam6 color. Naomi Greene, musician, by Patrick Fraser." The header had picoftheday as the highest ranking optimized keyword. This keyword is followed by portrait, landscape, and kentucky which isn't as urgent as picoftheday. The other words patrickfraserphotography.tumblr.com uses is film.