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The web page states the following, "Your favorite Stephen Colbert fan site, now in microblog form." We saw that the web site said " This is the Tumblr account for DB Ferguson, webmaster of NoFactZone." It also said " A Stephen Colbert fan site. This Tumblr, maintained by DB, has all the posts from No Fact Zone as well as other interesting pictures and links that Id like to share. Mark Malkoff, backstage at the Colbert Report, October 20, 2008. What was the culture that was happening during that time? You sai." The header had no fact zone as the highest ranking optimized keyword. This keyword is followed by tumblrize, stephen colbert, and Good Bye Zoners which isn't as urgent as no fact zone. The other words nofactzone.tumblr.com uses is Episode Guides.