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The web page states the following, "Whether you are drinking bourbon, coffee, beer, sarsaparilla or Caf-Pow an NCIS episode can be made even better than it already is by bringing to attention the reoccurring tidbits within an episode." We saw that the web site said " If you pick the right rules to drink by you can have a party watching a single episode." It also said " Submits are always welcome! See what others have Submitted. Submit your own drinking rules. October 3rd, 2011 at 817PM. Take a drink when Ziva speaks another language. October 2nd, 2011 at 816PM." The header had NCIS Drinking Game as the highest ranking optimized keyword. This keyword is followed by NCIS, submit, and Submit which isn't as urgent as NCIS Drinking Game. The other words ncisdrinkinggame.tumblr.com uses is Gibbs.